What is being called the biggest mix up in history happened at the biggest award show, The Oscars. The movie La La Land was mistakenly announced as the winner of Best Picture. After confusion and an embarrassing correction, it was announced that Moonlight was the real winner of the prestigious Best Picture award.
The accounting firm that tabulates and is responsible for handing out the envelope with the results to the announcers is PricewaterhouseCoopers.
Everybody makes mistakes though right? Yes, but Brian Cullinan, accountant for PricewaterhouseCoopers, seemed to be distracted by looking at Actress Emma Stone while The Oscars was still on live T.V. Cullinan tweeted a photo of the actress just moments before he was responsible for giving the announcers the correct Best Picture results. Was Cullinan so starstruck at this star studded event he was not able to focus on his job? This is a huge problem for an accounting firm that is responsible for giving the right results. This mix up also creates a huge problem for The Oscars internal operations team. They will have to make strategic decisions now on how to move forward hoping something like this does not happen again.
PricewaterhouseCoopers did offer an apology, however people are now looking into the legal aspect of this mistake. If I were on the public relations team for PricewaterhouseCoopers I would advise every worker with the firm to try not to post anything on their personal social media accounts that continues to draw eyes to the firm. It is one thing to be embarrassed in news articles around the nation, but it is a whole new level of embarrassing and confusion when this mistake could be taken to court.
As a spectator I think that the general public sees this big mistake as the announcers fault and the Oscars behind the scene crew in general.Although this is misplaced blame it works out better for PricewaterhouseCooper. Many people do not have the attention span to sit down and read an article to be told who is actually at fault. Placing blame in two seconds is much more convenient for those who only care because they heard about this mistake in a headline.
I think that “the biggest mistake in Oscar’s history” will not hurt the award show in the long run and the award show will probably not cut ties with long time accounting firm working with the award show, PricewaterhouseCoopers, over this crisis. Yes it was a mistake that shook households nationally, but at the end of the day human error should be expected in an operation that is 100 percent human run. The Oscars team will have to evaluate and move on from this.